Back to basics: user experience core items checklist

According to, a seasoned digital marketing Manchester company, website efficiency in terms of conversion or returning purchases numbers may grow exponentially even with protozoan fixes, changes or adjustments. B2B digital marketing agency experts are sharing insights on how to keep your core pages clean and tidy.

Contact Us

This could seem like an obvious thing, but many people still forget to include a separate, comprehensive contacts section or page. Whether you are running a bulky online catalog or a landing page gathering all the sections under one roof, make sure contacts reachable from any part of the website. To ensure that your contacts page looks well, make sure you’ve included all the available contact options (email, phone, messengers, etc.); however, this is where quality matters – make sure you’ve added the options you check within reasonable time frames. You may want to put an emphasis on contact us form through design (by using a different color, prominent element, etc.); creating a floating menu (if you stick to traditional structure) can also be a reasonable way to go.

Check your internal search

This simple feature is particularly useful for large multi-sites. A quick and handy search panel, accessible easily in just one click and providing you with relevant is a proven way to increase conversion, especially in those cases where a person is going through the jungles of products, services or any other information. Ok, an out-of-the-box search panel could be a way to go, but you should at least give it a try, because the search results pay may look differently and stand out from the entire design concept. Alternatively, you may want to take advantage of google custom search functionality (a nice idea for local directories).


HTP Digital experts say that email marketing boasts the highest conversion against the background of other methods.

If you are constantly deliver content and practice email marketing techniques, implementing glitch-free subscription functionality is always a wise decision. To make the most of your subscription efficiency, try various positions for subscribe area, play with subscribe button colors and connect Google Analytics metrics instruments to make the analysis as detailed as possible. You may want to give MailChimp a try, at least its free version as it simplifies the process of email marketing due to a dozen of savvy instruments.


Ideally, any place of your website should be available in no more than 3 clicks, regardless of whether it is a product page or some FAQ or description page. Therefore, you should make sure all the crucial sections are displayed in your menu. Placing categories (if they are many) in the sidebar could be a reasonable decision. Don’t hesitate to add hints if the navigation or interface of this or that section is complicated for comprehension (from tooltips to large descriptions, until it doesn’t hurt design structure or visual concept, the idea is at least reasonable for consideration). Finally, keep track of your sitemap to be sure it’s up to date, so the google robot understands what’s what at your website.